Arvind Brands' Arrow has been one of the earliest and well-established players in the branded men's shirt.
No Money Marketing shows how an emerging brand can spot and tap into its marketing ecosystem of all stakeholders, and compete successfully with established brands for market share.
There are several examples of one name standing in for many brands.
Former women militants are being trained in making sanitary napkins by the Bodoland Territorial Region (BTR) administration, with commercial production of a unit expected to commence soon.
From apparel, healthcare products and furnishings to consumer items like soaps, private labels are making their presence felt in a variety of retail items. Though private labels are late entrants, they are catching up fast. In the last couple of years, private labels have seen unprecedented growth with the entry of retailers such as Future Group, Shopper's Stop and Vishal Megamart.
Ahead of Friday's extraordinary general meeting (EGM), Byju Raveendran, chief executive officer (CEO) of Byju's, told shareholders that he is committed to restructuring the board of the embattled educational technology (edtech) firm. He also committed to appointing two non-executive directors to the board by the mutual consent of the founder and shareholders. The development comes at a time when a consortium of key shareholders, holding over 30 per cent stake in Byju's, issued a notice to the embattled edtech firm this month, calling for an EGM to address "persistent issues", including a proposed change of management at the firm.
In a statement on Sunday, the Maldivian foreign ministry said they were aware of the "derogatory remarks on social media platforms against foreign leaders and high-ranking individuals".
The appeal--and risks--of authenticity. A guide to making your brand real.
Tom Bower's new book offers an alternative view of entrepreneur Richard Branson, drawing attention to the need to dig deeper into business excesses.
While Visa and Mastercard slug it out for leadership, analysts say RuPay has the potential to cause disruption and eat into their market share.
bp had last year bought 49 per cent stake in the 1,400-odd petrol pumps and 31 aviation turbine fuel stations owned by RIL for $1 billion.
The Tamil Nadu leg of the 'Pass the Ball' Trophy Tour, a crucial part of the Hero Asian Champions Trophy Chennai 2023 build-up campaign, came to a successful conclusion on Monday.
Volkswagen mess costs Germany its strongest nation brand position.
Showtime is watchable but never engrossing, notes Sukanya Verma.
'Rahul Gandhi is going to turn 54 and in India political leaders peak when they are around 60.' 'This 'bhai-behen ki jodi' has done a wonderful job for the Congress.' 'Priyanka Gandhi was a very effective campaigner.'
India is all set to make its presence felt in the $47 billion global outsourced semiconductor testing and packaging market, an arena where Malaysia and Vietnam have been way ahead so far. The Cabinet last Thursday cleared two projects, the Tata's assembly testing and packaging plant (ATMP) and the Murugappa-owned CG Power with Renesas from Japan as its tech partner. These, together with Micron's assembly and testing plant which is already being constructed in Sanad in Gujarat, will collectively invest Rs 47,300 crore to set up the factories.
Faces are important in India, because people connect with people, not concepts.
Nets three more foreign brands for exclusive retailing, but the cost of the business model may be high, say experts.
Future group has gone premium for the first time with Holii. A bag and accessories brand, it was soft-launched in 2009. The prices begin at Rs 700, with most of the bags costing upwards of Rs 1,800.
Germany-based Merck KGaA, the world's oldest multinational pharmaceutical company, is eyeing to acquire a prominent Indian pharmaceutical company and established drug brands.
Moving ahead from the conventional advertising focus on brands, FMCG companies are now trying to establish a connection among the company and its various brands.
From new and competitively-priced iPhones to slashing prices of its older models, it had a multi-pronged strategy.
Late entrant ITC is making competition count in the Rs 29,000-crore (Rs 290 billion) personal care industry.
Three senior executives have resigned from Byju's at a time when the most valuable edtech company has been trying to address challenges such as due diligence issues, legal battles with lenders, challenges in raising fresh capital, and a markdown in its valuation by investors. Prathyusha Agarwal, the chief business officer of Byju's, has quit, according to sources. They said Himanshu Bajaj, business head of Byju's tuition centres, and Mukut Deepak, business head for Class 4 to 10, have also moved on.
Seeking a third straight term, Modi is not just looking to stamp his electoral dominance on India but also chasing history with another consecutive victory equalling first prime minister Jawaharlal Nehru's record.
Business success often involves a combination of planning, implementation, and continuous learning, says rediffGURU Harsh Bharwani.
The Duke and Duchess of Sussex were in talks with the Buckingham Palace team handling their transition away from frontline royal duties, with some complications around the use of Sussex Royal as the phrase to be associated with their charitable work and other causes going forward.
If we as citizens, do not take ownership of public places, public facilities and public conveniences, Swachh Bharat will remain just a hollow slogan, notes Biswajit Dasgupta.
Infosys and its CEO Nandan Nilekani are both working towards becoming global brands.
In 2015, as many as 15 major Chinese smartphone brands stepped into India.
With a focus on top 4-6 metro cities, the company on Wednesday unveiled its first 'Adidas Originals' outlet here as it plans to open half-a-dozen more such stores in next one year.
By roping the Bollywood star, the professional networking platform looks for wider appeal and a mass audience.
The Gujarat high court on Monday said it does not have faith in the state machinery which gets into action only after innocent lives are lost, as it pulled up the Rajkot civic body over the purported lapses in functioning of the game zone facility where a massive fire killed 27 persons.
Customers are conscious about prices but they don't want to compromise on quality, according to GE's main man John Flannery. Faisal Kidwai reports
Let's delve into the world of IPL 2024 and meet the captains who are ready to leave their mark on cricket's biggest stage.
According to Nielsen India online viewership has doubled since 2011.
How does it matter for people whether the Aligarh Muslim University is a minority institution or not when it has continued to be an institute of national importance without the minority tag, the Supreme Court said on Thursday as it underlined that the intent of Article 30 of the Constitution is not to "ghettoise the minority".
